Job Description
Brand Marketing Manager
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This position will support a robust portfolio of high volume, fine wine brands.
Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases. This impressive roster of brands, accounts and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more visit:
Position Overview:
We are searching for an energetic, analytical, collaborative, creative thinker with progressive experience across Brand and Trade Marketing and a passion for the wine industry to join our Brand Marketing team. You will be a key contributor to the development and implementation of an innovative, consumer-centric brand marketing strategy and support the execution of all programming and activations across all U.S. markets and channels. This includes brand plan development and execution, ongoing actionable business analytics, media campaigns, sponsorship and event activation, budget and invoicing, cross-functional team leadership, insight-led innovation strategy and development along with leading project management, integrated marketing communication, and retail/on premise point-of-sale development and execution.
Key Responsibilities:
- Leads development and implementation of the annual brand marketing plan and budget to create consumer demand based on strong business analytics and forecasts.
- Leads marketing analysis efforts - Continuously monitors business and brand health performance using internal and external data resources (Nielsen, consumer insights, competitive analysis, business and category trends); effectively consolidates data into key implications for the business and provides recommended actions when necessary
- Manages all project execution including PR/media, advertising campaigns, consumer promotions, merchandising materials, events, digital/social media and coupon programs
- Collaborates closely with internal teams (Portfolio Management Suppliers, Sales, Digital, Creative, Public Relations, and Legal) and external creative agencies, public relations, and strategic retail and promotion partners to bring brand communication to life in a manner that elevates the brand and engages consumers and trade stakeholders
- Participates in market visits to stay abreast of market trends and collaborate with key sales teams to communicate marketing plans and manage day-to-day requests regarding new products, POS, brand plans, visual assets, etc
- Leads day-to-day brand marketing budget management and invoicing process. Ensures dollars are allocated and spent in an efficient and effective manner within budgetary parameters informing Brand Marketing Director when necessary
- Liaises with Portfolio Managers, Operations, Finance & Pricing teams to monitor supply chain management, pricing execution and & profitability
- Assists with the development of presentations, brand selling tools (e.g. sell sheets), product mailings, product requests and other marketing related tasks as assigned.
- Supports in the development of consumer target, brand positioning, brand architecture, creative and media planning in partnership with the Brand Director
Who We Want:
- Curious creative who is deeply interested in the world around them, soaking up knowledge and new ideas to pioneer innovative marketing
- Accomplished project manager with superhuman organizational skills and attention to detail; can multi-task and effectively prioritize/manage a large, diverse workload with a positive sense of urgency; able to develop and execute large marketing programs under tight timelines and evaluate creative against brand strategy; exceptional follow-through
- Confident self-manager who is motivated to achieve goals and complete projects independently in a fast-paced atmosphere while also knowing when to collaborate with the team and loop in manager
- Passionate, effective communicator who can bring brand stories and marketing plans to life via engaging verbal and written communication
- Kind heart with exceptional interpersonal skills to collaborate with key functional areas, build a positive, inclusive company culture and adapt to various work styles
- Measured decision-maker who focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line; Strong business/financial acumen & budget management
- Respectful questioner and influencer who is not afraid to probe ‘the status quo’ and challenge current thinking while also being open and agile to feedback; Experience influencing others without authority internally and externally
- Analytical brainiac with a demonstrated aptitude to dig into data to identify trends and actionable insights
- Tech savvy with proficiency in Microsoft Office (Word, Excel, PowerPoint), social media platforms (Instagram, Facebook, Pinterest) and reporting platforms (Nielsen)
Preferred Qualifications:
- Bachelor’s degree and minimum 5-7 years of experience in Brand Marketing, or related marketing field required (CPG, alc/bev, and/or entertainment brand experience a plus)
- Strong understanding of the U.S. consumer required
- Strong knowledge of wine required (Italian Fine Wine and/or WSET Level 2 a plus)
- Fluency in Nielsen Analytics required (Discovery a plus)
- Strong understanding of social media strategies and tactics; current on all viable platforms
- Understanding of the US 3-Tier system, its laws, and state-by-state variances a plus
- Understanding of trade marketing, particularly U.S. Chain Stores (e.g. Total Wine, Kroger, etc) a plus
- Foreign language skills, especially Italian, a plus
- Domestic travel up to 10%
Location: This position requires 2 days a week in our Port Washington office and 2 days remote. A day a week fluctuates between NYC and Syosset offices. Additional flexibility re: working remote on case-by-case basis with manager approval.
Benefits Overview:
Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.
Palm Bay International is an equal opportunity employer.
Job Tags
Full time, Work at office, Remote work, 2 days per week,