Job Description

Job Description

Job Description

Marketing Manager – Promotional Products Industry

Crystal Sensations – Markham, ON

Full-time | On-site with some Hybrid

Crystal Sensations is a premium manufacturer of crystal awards, trophies, and corporate recognition products. We’re hiring an experienced Marketing Manager with promotional products industry expertise—someone fluent in SAGE and ASI/ESP platforms and who can turn great ideas into campaigns that build client relationships and drive revenue.

About Us

Since 1998, we’ve blended artistry and technology (known for our 3D subsurface laser engraving) to create amazing branding and recognition pieces. We’re a small, collaborative team , so you’ll have room to showcase ideas, own strategy end-to-end, and see your work make a visible impact —with products crafted in Canada and distributed across North America and beyond.

What You’ll Do

• Own the plan: Build and execute an annual marketing plan that increases brand awareness, qualified leads, and distributor engagement .
• Run multi-channel campaigns: Email, digital, social, and trade shows—concept through post-campaign analysis.
• Maximize SAGE/ASI: Optimize listings, keywords, imagery, and categories to boost search ranking and conversions, as well as pay per click campaigns
• Create standout collateral: Catalogs, sell sheets, landing pages, case studies, and video snippets that help distributors win end-user projects.
• Trade show leadership: Plan pre/during/post-show campaigns; manage booth assets and logistics for trade shows (~2-4 per year).
• Own web & social: Keep site content fresh, publish product launches, and drive consistent, brand-true social presence.
• Prove it with data: Track KPIs (open/click, MQLs/SQLs, pipeline influenced, cost per lead) and report clear insights.
• Cross-functional glue: Partner with Sales, Design, and Production so messaging and timelines stay tight.

What You Bring

• Required: Promotional products industry experience.
• Required: Proficiency with SAGE and ASI/ESP platforms.
• Required: Written and oral fluency in English
• 5+ years in B2B marketing with hands-on campaign management, content creation, and basic analytics.
• Excellent writing, editing, and project management skills.
• Experience with email marketing (e.g., Moosend) and CMS (WordPress/Shopify).
• Creative eye for layout and visuals; comfortable briefing designers or creating assets.
• Self-directed , deadline-driven, and KPI-focused.
• Nice to have: Photography/videography skills.

What Success Looks Like (30/60/90)

• 30 days: Audit SAGE/ASI presence, current campaigns, and assets; propose a 90-day plan with KPI targets.
• 60 days: Launch 2–3 distributor-focused campaigns and refresh top SAGE/ASI listings to improve discoverability.
• 90 days: Show measurable lift in lead volume/quality and a clear pipeline influence report for Sales.

Why Join Crystal Sensations

• Lead the function: Real ownership to revamp and run the marketing engine for a well-established brand.
• Create and ship: Tight-knit, low-bureaucracy team where your ideas move fast .
• Great exposure: Collaborate with prestigious clients and distributor networks across North America.

Job Type: Full-time
Schedule: Monday to Friday
Experience: Marketing (5 years preferred); Promotional Products Industry (required)
Work Location: [Markham, ON] (On-site with some Hybrid)

Compensation : $48,000 - $55,000 annual base salary + KPI-based bonuses

Since 1998, we’ve blended artistry and technology (known for our 3D subsurface laser engraving) to create amazing branding and recognition pieces. We’re a small, collaborative team, so you’ll have room to showcase ideas, own strategy end-to-end, and see your work make a visible impact—with products crafted in Canada and distributed across North America and beyond.

Company Description

Since 1998, we’ve blended artistry and technology (known for our 3D subsurface laser engraving) to create amazing branding and recognition pieces. We’re a small, collaborative team, so you’ll have room to showcase ideas, own strategy end-to-end, and see your work make a visible impact—with products crafted in Canada and distributed across North America and beyond.

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