Job Description

Paid Search Manager job at Motive Interactive. Stateline, NV.

Motive Interactive, a leading Performance-Based Marketing firm, is seeking a Paid Search Manager .

This role will report directly to the GM and is 100% remote . It will be responsible for developing acquisition strategies across multiple campaign levels, including planning, creative development, buying, analytics, and optimization. Salary depends on experience.

*Candidates must be comfortable managing all aspects of daily search campaigns and have experience with arbitrage or aggressive CPL/CPA goals.

Responsibilities

• Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns.
• Manage paid search bid strategies, including match types, campaign settings, demographic targeting, remarketing, custom audience lists, and automation.
• Recommend landing page strategies, optimize landing pages, and analyze metrics to measure ROAS.
• Develop buying and monetization strategies across various performance campaigns and verticals.
• Conduct A/B testing of campaign variables to improve budget efficiency, leads, conversions, search impression share, and ROI.
• Implement strategies to increase conversion rates and lower CPL across multiple clients and verticals.
• Provide monthly/quarterly performance reports to demonstrate value.

Job Requirements

• Minimum 2 years of managing paid search campaigns.
• Strong analytical skills to report and document performance metrics.
• Excellent organization, attention to detail, and accuracy.
• Effective communication within the team and division.
• Ability to manage multiple projects simultaneously.
• Decision-making skills in a fast-paced environment.

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