SEO Specialist - Personal Injury Law Job at Avrek Law, Newport Beach, CA

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  • Avrek Law
  • Newport Beach, CA

Job Description

SEO Specialist - Personal Injury Law

Department: Marketing

Employment Type: Full Time

Location: California

Compensation: $70,000 - $140,000 / year

Description

We are a prominent and growing Personal Injury Law Firm in Newport Beach and are seeking an experienced and data-driven SEO Specialist who knows how to drive organic traffic, improve local visibility, and generate qualified leads in a competitive legal market.

Responsibilities:
• Plan and execute on-page, off-page, and technical SEO strategies to increase organic visibility.
• Optimize and update service pages, blog content, and metadata for SEO best practices.
• Build and manage local SEO efforts, including Google Business Profile optimization, local listings (Yelp, Avvo, etc.), and citations.
• Conduct keyword research with a focus on high-converting personal injury terms (e.g., car accident attorney, slip and fall lawyer, etc.).
• Collaborate with content writers and marketing staff to create SEO-driven content calendars.
• Monitor and report on performance using Google Analytics 4, Search Console, SEMrush/Ahrefs, and other tools.
• Identify and resolve technical SEO issues (site speed, indexation, crawl errors).
• Assist in link-building campaigns, backlink audits, and identifying white-hat opportunities.
• Stay current with Google algorithm updates, SEO trends, and legal advertising compliance.

Qualifications:
• 3+ years of SEO experience (agency or legal niche preferred).
• Strong working knowledge of WordPress, Google Analytics, Search Console, and SEO platforms (e.g., SEMrush, Ahrefs, BrightLocal, Moz).
• Proven track record of increasing organic search traffic and lead conversions.
• Familiarity with local SEO, especially Google Business Profile and local citation building.
• Understanding of basic HTML/CSS and technical SEO best practices.
• Comfortable working with marketing teams, writers, and developers to execute strategies.
• Detail-oriented, highly analytical, and results-focused.
• Knowledge of legal content or legal advertising guidelines is a plus.

Benefits
  • 401(k)
  • Dental insurance
  • Health insurance
  • Vision insurance
  • Life insurance
  • Paid time off

Job Tags

Full time, Local area,

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