Job Description

UGC Creative Strategist

Fat Earth Media, LLC
Austin, TX & Remote

About Us

Fat Earth Media is a creative performance marketing agency focused on driving meaningful impact for brands of purpose. We believe bold ideas and authentic storytelling can make a real impact. Our team thrives on collaboration, curiosity, and results. We don't do “just enough” — we go all in.

We're building a dedicated UGC (User-Generated Content) studio within Fat Earth to harness the power of creators and platform-native content for performance-driven campaigns. To help lead that charge, we're looking for a UGC Creative Strategist — a creative thinker, performance marketer, and social media native all in one.

About the Role

The UGC Creative Strategist is responsible for developing high-performing UGC ad concepts that blend creator authenticity with strategic performance goals . You'll lead creative ideation, brief creators and editors, analyze performance data, and continuously optimize what works.

This role sits at the intersection of strategy, creativity, and cultural insight — perfect for someone who lives and breathes social media, knows what stops a scroll, and understands how to turn those moments into measurable results.

Key Responsibilities

Creative Strategy & Ideation

• Develop creative concepts and content strategies for UGC campaigns across Meta, TikTok, and emerging platforms.

• Translate client goals, data insights, and trend research into clear, actionable creative briefs.

• Identify storylines, hooks, and visual styles that drive performance.

• Collaborate with internal creative teams and external creators to bring concepts to life.

• Maintain creative quality and brand alignment across all deliverables.

Performance Analysis & Optimization

• Review campaign performance data to understand which creative variables (hooks, pacing, visuals, messaging) are driving results.

• Use insights to iterate and refine future briefs and content direction.

• Partner with Media Buyers and Creative Strategists to ensure creative and performance goals are tightly aligned.

Creator Collaboration

• Work closely with the UGC Coordinator to guide creative direction during sourcing and production.

• Provide creative feedback on creator submissions to ensure high-quality, on-brief content.

• Contribute to building Fat Earth's creator playbook — outlining best practices, trends, and winning formats.

Research & Trend Forecasting

• Stay plugged into TikTok, Reels, and Shorts trends — identifying emerging creative formats, editing styles, and hooks that can inspire new campaigns.

• Monitor competitor ads and platform innovations to keep creative direction fresh and competitive.

• Lead internal brainstorms and knowledge shares on UGC trends and performance learnings.
  

Qualifications

• 3+ years experience in creative strategy, content marketing, or paid social performance marketing (agency or brand side).

• Proven experience conceptualizing and directing high-performing UGC ads.

• Deep understanding of TikTok, Meta, and short-form video culture.

• Strong analytical mindset — able to translate data into actionable creative insights.

• Excellent communication and presentation skills.

• Ability to thrive in a fast-paced, iterative environment where feedback and data shape the creative process.

• Familiarity with creator economy platforms (Modash, Grin, Aspire, etc.) a plus.

• Basic video editing or production knowledge (CapCut, Premiere, etc.) a plus.

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