Job Description

Digital Content Manager

The Digital Content Manager sets and executes local digital strategy to achieve Nexstar's business goals to grow and engage digital audience across all platforms.

• Knowledge and experience writing for digital and broadcast platforms
• Strong knowledge of Associated Press style and journalistic integrity
• Manage social media accounts
• Responsible for working with the News Director creating and managing internal system processes to keep all digital platforms up-to-date, current and competitive with other local news stations
• Partner with local sales management to achieve revenue targets by capitalizing on alternate revenue streams
• Responsible for the overall management and functionality of the website and all other assigned digital platforms such as mobile, tablet, social and third-party/syndicated
• Work collaboratively with corporate digital team on implementation, support and training for current and new products and platforms
• Optimize stories, pages and sections of the website for search engine optimization
• Track monthly analytics including standard web, advertiser, video, mobile and social
• Work closely with all departments (News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs
• Conceptualize and create new content areas on the website and manage others engaged in similar assignments
• Work with site partners and advertisers to create and maintain web content
• Troubleshoot any problems that may develop with the website
• Provide digital training and development for station colleagues

Requirements & Skills:

• Bachelor's degree in a related field or 3-5 years comprehensive experience in digital media, journalism, broadcast or media sales
• 2 - 5 years of supervisory experience strongly preferred
• Knowledge of online content management systems (CMSs), such as WordPress and HTML
• Knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred
• Ability to multi-task and prioritize in a fast-paced newsroom environment
• Ability to meet deadlines
• Ability to work collaboratively with editorial, sales and marketing leaders
• Ability to learn and master new systems
• Strong sense of initiative and focus on continuous learning
• Ability to build strong relationships in the local station, with the corporate team, and with third-party partners
• Demonstrate entrepreneurial abilities with start-up business/project skills strongly preferred
• Knowledge of social media and SEO concepts and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred
• Demonstrate prior success in growing social media audiences and communities (including but not limited to Facebook, Twitter, Reddit and YouTube)

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